As part of its continued leadership evolution, Gulf Winds Credit Union is proud to announce two senior leadership promotions that further align the organization around responsible growth, operational excellence, and exceptional member service.

Haley Murph has been promoted to Senior Vice President of Technology. In this position, she will bring together the Business Transformation team, Enterprise Technology team, and Cybersecurity team. Uniting these teams will allow for a unique combination of workforce capability and enhanced cross-functional collaboration, delivering an even better, more modern banking experience for the members and communities Gulf Winds serves.

Murph brings more than twenty-three years of experience in the financial industry to the role, with a background that includes leadership positions at a local community bank. With Gulf Winds since 2016, she has played a key role in enhancing team performance, building new departments, integrating new platforms, and driving organizational success. During her tenure, she has consistently delivered results in fostering growth and delivering an exceptional member experience that has earned the trust and admiration of her peers. A lifelong resident of the region, Murph is also committed to giving back and volunteers her time with local non-profits showing the same leadership and care she brings to her professional role.

Stacey Holt has been promoted to Vice President of Sales and Service. In this position Holt will provide leadership for Gulf Winds Contact Center, Payments team, and Operations teams, helping to deliver a more consistent end-to-end member experience. This elevated structure is designed to ensure members receive the same level of care—whether they call, click, tap, or stop by a branch.

Since joining Gulf Winds in 2015, Holt has played an instrumental part in guiding our teams in Alabama to increase profitability while delivering an exceptional member experience. While modernizing operations across the Alabama region, she has become essential in enhancing local community engagement and offering stronger support to members. Serving on the Gulf Winds Foundation Board and volunteering with organizations throughout the Brewton community, Holt demonstrates that financial expertise and community involvement go hand in hand.

“These promotions, as well as Walt Stepnowski’s recent transition to Executive Vice President, reflect the depth of talent across our organization and our continued investment in leaders who drive collaboration, innovation, and execution,” said Daniel Souers, President and CEO of Gulf Winds. Haley and Stacey have each demonstrated outstanding leadership, strong financial expertise, and a clear commitment to our mission, our members, and our goals. I am excited to see how they will continue to reshape our business and strengthen our foundation.”

Together these appointments strengthen Gulf Winds leadership structure and reflect the credit union’s ongoing commitment to a high-performance culture with a mission of helping its members and communities succeed financially.